Social media marketing in Vietnam: A study of consumer profiles

Tóm tắt Social media marketing in Vietnam: A study of consumer profiles: .............................................................................. 11 1.2.6. Media sharing and content communities ......................................................... 11 1.2.7. Integrated and mobile social media ................................................................. 13 ...marketing management into social media .................................................................................................................. 27 3.1. Consumer analysis .............................................................................................. 27 3.1.1. The consu...ing”, Journal of Strategic Marketing, 6 (3), 241-54. Chisnall, P., M. (1997), Marketing Research, McGraw Hill. Chu, S.C. (August 2009), Determinants of Consumer Engagement in Electronic Word-of- Mouth in Social Networking Sites, PhD Dissertation, The University of Texas at Austin. Cimigo (201...