A study on connected marketing and the case of FPT Corporation's Project Vicongdong

Tóm tắt A study on connected marketing and the case of FPT Corporation's Project Vicongdong: ...mpany/organization and customer .................. 18 1.3.2 Building customer's trust ..................................................................................... 18 1.3.3 Cutting marketing cost ......................................................................................... 19...ENVIRONMENT ANALYSIS AND CONNECTED MARKETING ACTIVITY OF VICONGDONG ................................................................................. 39 2.1 External environment analysis ............................................................................... 39 2.1.1 Conditions for the.............................. 109 References: 1 Administration Department (2007), Visky FPT. 2-5 Alexa.com 6 Arndt (1994), Word of Mouth Advertising, page3. 7-8 baamboo.com 9 Blythe Mason, Worldwide Marketing Program manager on the website Connectedmarketing.com 10-21 Cimigo (October a...