A study on customer relationship management of ILA

Tóm tắt A study on customer relationship management of ILA: ...... 6 1. Conception of Customer relationship ............................................................................ 6 1.1 Root of relationship ................................................................................................. 6 1.2 Characterize of relationship ............................................................................... 37 2.2.4. Interview result .................................................................................................. 44 2.2.5 Report research ...................................................................................ndamentals of Relationships: An exploration of the concept to guide marketing implementation". Advances in Services marketing and management, Vol 5., eds. Teresa A. Swartz, David E. Bowen and Stephen W.Brown, London, JAI Press Inc. 1 Katherine Lemon, Don Peppers, and Martha Rogers, PhD, "Ma...