Developing a Franchise Business in Vietnam -The case of Pho 24

Tóm tắt Developing a Franchise Business in Vietnam -The case of Pho 24: ... format franchise .............................................................. 17 1.3. Method for developing Franchise system .......................................................... 18 1.3.1 Master franchise ............................................................................... 18 ................................................................. 46 3.2. Basic factors for developing a Franchise system .................................................. 51 3.2.1 Brand name ............................................................................................... 52 3.2.2...s people buy íranchise ............................. 73 Appendix B: Ranking of motivational incentives to enter íranchising .......................... 75 Appendix C: Co-Founder and CEO’s Pho 24 .............................................................. 76 Appendix D: Development process .....