Improve customer service quality - The case of Techcombank card service

Tóm tắt Improve customer service quality - The case of Techcombank card service: ....1 Techcombank Personal cards and card services. ........................................ 25 2.1.1.1 Prospects of card in Vietnam market. ..................................................... 25 2.1.1.2 The strategy to develop card. ................................................................................................................................................ 35 2.3 Focus group and in depth-interview for updated status of customer service quality. .................................................................................................................. 41 2.3.1. ... attention, resulting in poor quality in providing the consultancy to the customers, and sometimes generating the inconsistency in the customer service among the units. .................................................................................................................. 70 CHAPT...