Luận văn A discourse analysis of advertisements in english and vietnamese on the internet

Tóm tắt Luận văn A discourse analysis of advertisements in english and vietnamese on the internet: ... Factors in Advertisements 4.1.1.1. Introducing the Existence of a Particular Product The advertisement has some texts that provide descriptive information about the product. From the function of informing, the name of the brand is very important. Therefore, the name of the product or serv...t inspires you) (to share) (your stories) (Gear that inspires you) (to make) (new friends) (Gear that inspires you) (to set) (new goals) (Gear that inspires you) (to explore) (Ø) 4.2.3. Parallelism in Vietnamese Advertisements Parallelism is found quite popular in Vietnamese ads. Like Eng...ết kiệm” were used depending on the kind of product. 23 Regarding the phatic function in advertisements in the two languages, English ads on the internet used more phatic elements such as “hello, welcome” or some verbs “announce, let’s, introduce”. Besides, Yes/No questions were found in...