Luận văn A discourse analysis of advertisements in terms of persuasion strategies in english and vietnamese

Tóm tắt Luận văn A discourse analysis of advertisements in terms of persuasion strategies in english and vietnamese: ...yze then makes comparison and draws conclusions in order to reach the goals already set. 3.1.2. Research Methodology The descriptive method is used to give a detailed description of some persuasion strategies in English and Vietnamese Advertisements. The analytic method is used to class...nction of addressing and removing some of the customer’s imaginable and hanging fears involved with buying a product by showing the time of guarantee and chances to get refund. In English We offer a One Year unconditional money back guarantee*. [A-11] In Vietnamese: . Trong thời hạ... in persuasive strategies in EAs and VAs 4.3.4.3. Directive in persuasive strategies in EAs and VAs 4.3.4.4. Summary Table 4.11. Speech acts in persuasive strategies in EAs and VAs Speech acts Type Occurrence Rate Representative 130 72.6% Commisive 21 11.7% Directive 28 16% English ...