Luận văn A discourse analysis of medicine advertisements in english and vietnamese

Tóm tắt Luận văn A discourse analysis of medicine advertisements in english and vietnamese: ... which the average length of the Body Copy ranging from 100 to 200 words. 3.4. DATA COLLECTION AND DATA ANALYSIS For the English data source I selected from four magazines: AFP (American Family Physicians), BMJ (British Medical Journal), JAMA (The Journal of American Medical Association) a...factors of meaning in modal verbs may be divided into two types: those such as “permission”, “obligation” and “volition” which involved some kind of intrinsic human control over events and those such as “possibility”, “necessity” and “prediction” which typically involve extrinsic human judgm...ce is the specific nature of the information that is signaled for retrieval and the cohesion lies in the continuity of reference whereby the same thing enters into the discourse a second time. The use of reference in EMAs takes the largest proportion (84.3%), it is outnumbered by that in V...