Luận văn An investigation into brand names in englis

Tóm tắt Luận văn An investigation into brand names in englis: ... apples. b. Personification Personification is treating something that is without life as a human being or representing it in human form. NIKE - A sportswear and equipment brand name becomes a human being with the strength and triumph like the Greek goddess. c. Metonymy According to ...in United Kingdom. 4.1.2. Acronym in Brand Names Morphologically, acronym consists in making use of the first letter of each of the words to form a new brand, for example: (4) IBM The acronym IBM of the phrase “International Business Machines” has been chosen as brand name of the world...s to the repetition of identical or similar terminal sound combinations of words. Rhyme is used in brands because it is pleasant to the ears that it suggests order. (17) MELLO YELLO This is the repetition of syllables which is placed at the end of two words. It is full rhyme because it “pr...