Luận văn An investigation into linguistic devices for persuading product buyers used in textual advertisements in english and vietnamese

Tóm tắt Luận văn An investigation into linguistic devices for persuading product buyers used in textual advertisements in english and vietnamese: ...l characteristic 2.2.2.4. The popularity 2.2.2.5. The vividness 2.2.2.6. The multi - stylistic 2.2.3. The structure of Ads 9 Although there are many different kinds of advertising, the formal components of an advertisement are: (1) headline, (2) subhead line, (3) body copy, (4) capti... feelings so as to strengthen its affinity. Tụi õm cực lớn, dỏng cực thon. [74] e. Hyperbole in VAds Hyperbole can make the features of products become to go over the top and be believable in competition to get the customers’ attention. Khụng phải siờu thấm mà siờu thấm ủến tuyệt ủối. [6...re potential purchasers of daily consumer goods while men are potential purchasers of technical equipment. So advertising language tries to win its audiences by noticing audiences’ gender identity. 20 b. Selection of adjectives Table 4.3. Comparison of frequently used adjectives in daily...