Luận văn An investigation into linguistic features of metaphor uses in english and vietnamese advertisements

Tóm tắt Luận văn An investigation into linguistic features of metaphor uses in english and vietnamese advertisements: ...th metaphors. The last hypothesis, called vividness hypothesis, says that by metaphors, expressions are made clearer and livened up. 2.2.3.5. Classification of Metaphors Lakoff and Johnson divided the metaphorical concepts into three groups which are presented as follows: a. Structural m... 4.1. Metaphorical expressions belong to the source model [JOURNEY] in English and in Vietnamese English Vietnamese Blue Ginger Restaurant: A nice place to come Anh văn Hội Việt Mỹ: Khởi ủầu cho sự thành cụng -14- Hat Council: If you want to get ahead, get a hat Địa ốc SaigonLa...tus [38] The Times: Top people take the Times [76] Sữa tắm Romano: Khẳng ủịnh ủẳng cấp phỏi mạnh [38] Mỡ Gấu ủỏ: Đỉnh cao của chất lượng [38] Table 4.10. Metaphorical expressions belong to the source model [UP-DOWN] in English and in Vietnamese English Vietnamese Colgate: The world le...