Marketing mix in tourism the case of Go Asia Travel

Tóm tắt Marketing mix in tourism the case of Go Asia Travel: ... 1.2.7 Physical Evidence .............................................................................................. 21 1.3 CONCEPT OF TOURISM ......................................................................................... 21 1.4 CHARACTERISTICS OF TOURISM PRODUCTS ..................nalysis: ........................................................................... 28 1.6.2 Internal and external environment analysis: ....................................................... 31 1.6.3 Interview and questionnaire ....................................................................................................................... 64 2.4 Assessment of GAT’ marketing activities ................................................................. 66 2.4.1 Positive Sides ....................................................................................................... 66 ...