Marketing strategy for real estate product - The case of Vinaconex

Tóm tắt Marketing strategy for real estate product - The case of Vinaconex: ...S AND SELECTING TARGET MARKET .................. 10 1.5 POSITIONING ................................................................................................ 15 vii 1.6 TYPES OF MARKETING STRATEGY ......................................................... 16 1.6.1 MARKETING STRATEGY BA... ENVIRONMENT.................................................................... 46 2.2.2 HANOI REAL ESTATE MARKET OVERVIEW ....................................... 38 2.3 INDUSTRY ANALYSIS................................................................................. 55 2.4 INTERNAL ENVIRONM............... 82 3.5.2 OFFICE FOR LEASE .................................................................................. 84 3.5.3 NEW URBAN AREA .................................................................................. 87 3.6 ANSOFF STRATEGIC MODEL WITH MARKET - PRODUCT ................