Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises

Tóm tắt Strategic plan for applying customer relationship management in Vietnam joint stock commercial bank for private enterprises: ... now running their business. These banks own a large system of branches that can join Inter-bank independently or dependently owing to its policy and management capacity or they can choose not to join Inter-bank market. Joint-Stock Commercial Bank system consists of 37 members. It is now see... customer database + The second phase (2007-2009): Deploy CRM + The third phase (2010): Review, evaluate and develop CRM 3.2.1 The first phase: Build foundation for CRM CRM is a long-term program with the success ratio that is only 50%. However most of the successful companies are small ... to the employees. 17 3.2.2.3 Accomplishment of standardization of the procedure The benefits of standardization of the banking procedure are as followings: - Improving the prestige and making differentiation for the bank - Improving efficiency and easily evaluating work of each staff -...