Trust and commitment in online shopping in Vietnam, antecedents and consequences

Tóm tắt Trust and commitment in online shopping in Vietnam, antecedents and consequences: ...SEARCH STRATEGY ...................................................................................... 30 3.2 DATA COLLECTION METHOD .......................................................................... 32 3.2.1 Sample size ...................................................................... 4.3.4 The determinants of Customer Retention ........................................................... 54 CHAPTER 5: CONCLUSION AND RECOMMENDATIONS .......................................... 62 5.1 DISCUSSION .....................................................................................tatistics using SPSS, 2nd edition, Great Britain: SAGE. • Garbarino E. and Johnson S. M. (1999), The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, Vol, 63, No. 2, pp. 70- 87. • Gefen D., Karahanna E. and Straub D. W (2003), Trust and T...