Việc sử dụng ẩn dụ ý niệm trong các khẩu hiệu quảng cáo cho điện thoại di động Nokia, Samsung, Apple, Blackberry và Sony Ericsson

Tóm tắt Việc sử dụng ẩn dụ ý niệm trong các khẩu hiệu quảng cáo cho điện thoại di động Nokia, Samsung, Apple, Blackberry và Sony Ericsson: ...icisms were right on the target. I demolished his argument. I’ve never won an argument with him. You disagree? Okay, shoot! If you use that strategy, he’ll wipe you out. He shot down all of my arguments. (Lakoff and Johnson, 2003:5) 3. Classification of conceptual metaphors Lakoff an...en at random from online newspapers, TV ads and websites. These 65 slogans are classified into 5 cell phone brand names: Nokia, Samsung, Apple, Blackberry and Sony Ericsson. The researcher chose these 5 bands for the reason that they are well-known and prominent in everyday use. Further mo...AL INTIMACY IS PHYSICAL CLOSENESS, the “touch” (the source domain) is physically felt as an act of love and care (the target domain), thus emotional feeling. Moreover, when we attribute the personification metaphor to the slogan “No matter how you stay in touch, Samsung connects you in style...