Luận văn An investigation into linguistic features of some stylistic devices in english and vietnamese advertising language

Tóm tắt Luận văn An investigation into linguistic features of some stylistic devices in english and vietnamese advertising language: ...t simply as communication, etc. Rhetoric is itself a structuring art. As an art of persuasion, its materials are words and images, sentences and paragraphs, arguments and examples, all of which are used to organize the responses and actions of an audience. As an attitude about the world, rhe...s: the governor and bounder are not antonymous (both direct and indirect). However, under the pressure of the co-existence in certain context, they become context-bound antithesis. “20 năm vẫn chạy tốt” (Electrolux) 2.2.3.3. Stylistic Function of Antithesis According to I. Galperin [21] ...j (143) Một phong cỏch trẻ, một phong cỏch xỡ tin (Kotex) b. Verb Phrases *V + O (144) Share moments. Share life. (Kodax) (145) Chia sẻ khoảnh khắc ủẹp, chia sẻ cuộc sống vui (Kodax) *V + A (29) Made by Italians. Enjoyed by Everyone. (Francesco Rinaldi) (30) Đến ủỳng nơi, mua ủỳng ch...