Some recommendations to develop the market share, the case of ILA Vietnam in Hanoi

Tóm tắt Some recommendations to develop the market share, the case of ILA Vietnam in Hanoi: ........................................................... ix INTRODUCTION ................................................................................................................. 1 1. Research Problem ...................................................................................................................................................... 18 1.4. Marketing mix ........................................................................................................... 19 1.4.1 The product .................................................................................................................................. 67 3.2 Recommendations ..................................................................................................... 69 3.2.1 The information search on the Internet ................................................................ 69 3.2.2 Bui...