An nalysis of lexical cohesive devices in functional food advertisements in English and VietNamese

Tóm tắt An nalysis of lexical cohesive devices in functional food advertisements in English and VietNamese: ...rtisers either create advertisements for them or translate original advertisements into Vietnamese ones. Methods of the study: - Deductive method: this is a study from discourse analysis approach, focusing on lexical cohesion, thus descriptions and interpretations undeniably base on the work...elations of meaning that exist within the text, and that define the text”. 1.2.2. Classification of cohesion Lexical Cohesion Reiteration Same word/ repetition Synonym/ near synonym Super-ordinates General words Collocation Noun + Noun Verb + Noun Adjective + Noun Verb +...both of English and Vietnamese FFAs obtain the typical language of advertising - the block language - which is very brief, informative and persuasive. One prominent feature of the language of FFAs is that it should be clear and easy to understand. This is because the target market of these kin...