Luận văn A discourse analysis of english and vietnamese advertisements for beauty care products

Tóm tắt Luận văn A discourse analysis of english and vietnamese advertisements for beauty care products: ...iment of the computer-general art. The vital picture of the product is presented clearly, beautifully and colorfully. The impressive side of the product picture is always easily seen with main information, specially the product name and the company’s name. The name of the product is printed ...ird structure. There is a similarity in EAPs and VAPs that the use of affirmative imperatives predominate negative ones. 4.3.2. Simple Sentences in EAPs and VAPs In EAPs and VAPs, simple sentences with subject, the name/type of the product are very popular. Simple sentences are used to... is used with a quite low rate (4.8%), that is quite abundant in VAPs (25%) by using the common phrase “ngoài ra”. With the use of additive conjunction, some information about the products as well as their benefits is added in order to clarify, explain and illustrate what is previously said....

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